Five Star Fans
Launched June 2023
250+ fans on day one
Designed for Relay
User Research
Branding
UX / UI
Front-End
01
Five Star Fans is a space to connect fans and athletes of college sports
My team took the idea from Napkin Sketch to launch and revenue generation in 7 weeks.
02
The Challenge
Five Star Fans needed to bring a marketplace product to market in 2 months to seize a market opportunity and develop traction before fall recruiting season.
Enable fans to engage with the college recruiting process by getting top recruits on the platform and facilitating monetized engagement.
03
The Solution
We built a web application, transaction system, and marketing site with incredible speed - supporting initial functionality and generating revenue within two months.
The initial product supported transactions, fan and athlete profiles and dashboards, a leaderboard, and search functionality.
Branding
Five Star Fans is a product that taps into the passion, investment, and thrill of college sports.
Their brand empowers fans and athletes with a bold typeface and a color scheme to match the trailblazing nature of their product in the athletic space.
Understanding User Goals
We worked with Five Star Fans to determine the goals of users that would interact with two distinct sides of the product:
Fans: Play to (potentially) win new recruits to their schools.
Athletes: Monetize their fanbase.
Identifying these allowed us to create user stories and flows to accomplish these connected goals.
Impact
Connecting fans and athletes of college sports
The Five Star Fans team leveraged the product to attract several top recruits within the first week of launch. 250+ fans leveraged the product on Day 1 to support athletes, generating initial revenue.
As a whole, Relay was able to design and deliver a functional, validated product in a short timeframe, setting up the Five Star Fans team for success during recruiting season - and a successful raise.
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